Web-based film “Carousel” wins at Cannes
Tribal DDB takes Cannes Film Grand Prix
This interactive film promotes picture quality of the Philips Cinema, a TV with cinema proportions. There are hot spots throughout the film with special effects editor and director giving an insight into the production process and thus showcasing the features of Cinema. The user can navigate through the film with mouse drag and by timeline which indicates the making of sequence hot spots.
Patrick Burgoyne from CR blog wrote: After the Dove web film from two years back, the Film jury once again favoured an internet-based idea over traditional commercials, leaving us to wonder whether a straight commercial will ever again win what was once seen as the biggest prize of them all at Cannes. Carousel explores the techniques of filmmaking. At 2 minutes 19 seconds long it was filmed in one continuous tracking shot.
http://www.philips.co.uk/cinema
just like water
Just decide and the Univers is going to get out of your way.
Near legend Will Smith shares his views on his brand. He wants to represent the possibility of an idea and gives an insight into his success.
Tactile feedback
http://link.brightcove.com/services/player/bcpid1827871101?bctid=21190846001
Touch-screen technology has become wildly popular, thanks to smart phones designed for nimble fingers. But most touch screens have a major drawback: you need to keep a close eye on the screen as you tap, to make sure that you hit the right virtual buttons. As touch screens become more popular in other contexts, such as in-car navigation and entertainment systems, this lack of sensory feedback could become a dangerous distraction. Read original article http://www.technologyreview.com/computing/22550/
emotional after taste
Jacob Benbunan of Saffron gave a fitting definition of what a brand is at the cxi09. “A brand is a promise for an experience”.
You are what you eat
Photographs by Mark Menjivar
You Are What You Eat is a series of portraits made by examining the interiors of refrigerators in homes across the Untied States.
precious recordings
Jewellery generated from sound recordings by 1234lab.com
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Wikipedia book
Design by Rob Matthews
Multimedia fairy tales
MÜ is a multimedia installation featuring children fairy tales. MÜ is intended for infant schools (5 – 6 years old kids).
The educational purpose of MÜ is the early learning of hearing, musical and creation, through activities that can be played alone or in group. MÜ is an installation with a tabletop tangible multi-touch interface. The table contains a square screen, with which one can interact either with fingers or with specific tangible objects. The application reacts with animated images and sounds. Read more
twit, twit, twit
Le merle
Norman McLaren, 1958, 4 min 39 s
In this animation film, Norman McLaren imparts unusual activity to an old French-Canadian nonsense song. Simple white cut-outs on pastel backgrounds, many by Evelyn Lambart, provide lively illustrations. The folksong “Mon Merle” is sung in French by the Trio Lyrique of Montreal.
working layouts
Evolution of Office Spaces Reflects Changing Attitudes Toward Work
By Cliff Kuang via Wired